Retail Media
Transforming Retail Website Monetization
Triad Retail Media
Overview
Triad Retail Media stood as a pioneering force in the ever-evolving landscape of online and website monetization. Our journey was shaped by a relentless pursuit of excellence and innovation, with a laser focus on connecting major retailers, including household names like Walmart, Sam's Club, eBay, Dollar General, and CVS, with leading brands eager to showcase their products to the world.
Leadership and Tenure
At the helm of Triad's Creative and Content division, I had the privilege of overseeing a dynamic and multifaceted team. This dedicated group included design teams, content/copywriting specialists, front-end development experts, and video production maestros. My journey at Triad spanned an enriching decade, a testament to my unwavering commitment to our mission.
Creating Custom Brand Experiences
Triad's forte lay in crafting bespoke media and content opportunities, blurring the lines between retail and advertising. We bridged the gap between retailers and product suppliers, empowering them to showcase their offerings with flair on retailer websites. In a world where 'Retail Media' was in its infancy, we were trailblazers, and today, it's a booming industry.
Driving Monetization
Our mission was clear - help retailers monetize their websites by opening doors to supplier advertising opportunities. The strategies we devised and executed transformed retail websites into revenue-generating powerhouses. As the Senior Vice President of Creative and Content, I played a pivotal role in shaping the creative strategy for our teams.
A Holistic Approach
But I was more than a strategist; I was a hands-on leader. I spearheaded projects from concept to execution, ensuring technical integration and optimization at every step. This holistic approach was instrumental in achieving unparalleled success and ensuring that our retail partners and their suppliers were satisfied.
Unleashing Creativity
At Triad, creativity knew no bounds. We expanded our creative capabilities to include custom development for web and native mobile apps, interactive video games, and full video production services. These additions were vital in delivering immersive experiences to both retailers and their customers.
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I am proud of the work we did from a small startup to eventually being acquired by WPP, the largest media holding company in the world. The impact of our work resonates in the growth of this industry, as our collaborative efforts set the stage for innovative solutions and transformative experiences.
