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Professional Experience

My diverse experience enables me to bridge common gaps within organizations, resulting in greater efficiencies, enhanced collaboration, and innovative solutions to business challenges. I thrive on driving initiatives forward, whether individually or as part of a team, effectively balancing stakeholder input, operations, and strategy with creative execution that influences, engages, and converts.

AVP, Marketing - Product & Brand | Bisk Education
April 2020 - Present

  • Responsible for the internal marketing agency supporting enrollment growth for higher-education partners

  • Manage teams specializing in strategy, SEO, paid media, marketing automation and creative development to drive effective full-funnel engagement and lead general

  • Recommend, manage and optimize technology and talent investments while realizing cost savings and ROI from paid media and marketing tech-stack expenses

  • Develop and optimize marketing assets within Marketo, Wordpress, Paid Media and Social Platforms through the implementation of dashboard reporting, scalable design systems, landing page and email templates, and custom enhancements

  • Maintain and build collaboration with partners and clients

  • Support new business initiatives and expedite new partner onboarding


Accomplishments:
Optimized paid advertising resulting in 40% media cost savings YoY and conversion rate improvement of up to 3X.

Streamlined processes and workflows resulting in 50% faster time to market for new partnerships.

Restaffed 60% of the team and restructured key areas within the first 12 months.

Managed transition to remote workforce while expanding outsourcing partnerships.

Vice President of Digital Marketing | Integrated Supply Network
November 2018 - April 2020

  • Responsible for expanding enterprise marketing capabilities and scale digital distribution of automotive equipment and tools for B2B and B2C customers

  • Evolve the user-experience, customer journey and media performance across the portfolio of digital ecommerce platforms

  • Scale internal capability to develop, optimize and syndicate product content and information to various systems

  • Introduce new digital products and touchpoints

  • Collaborate with Sales to generate customer insights and identify growth opportunities


Accomplishments:
Onboarded and published 150+ new product listings on Amazon within 2-weeks followed by strategic media, content and product data optimizations driving immediate short-term revenue growth.

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Completion of a full redesign and migration of B2B ecommerce site from Netsuite to Magento Enterprise in 4 months.


Developed Marketplace Management Solutions service offering, expanding ecommerce distribution and listing optimization services to suppliers through key marketplace partners like Amazon (1P and 3P), Lowes and Walmart


Formed the Master Data Management team and onboarded Stibo Systems as the Product Information Management (PIM) solution which enabled more scalable distribution of the product catalog to multiple endpoints like Amazon and Home Depot.


Implemented Teikametrics to optimize Amazon Media management and Hubspot CRM to enhance sales collaboration and performance.

Senior Vice President of Creative & Content | Triad Retail Media
October 2008 - October 2018

  • Manage the design and content teams responsible for delivering the creative strategy and execution of premium digital experiences for retail media advertisers and our retail partners

  • Guide and inspire the team to constantly be innovating, learning, and advancing the quality and efficacy of our custom campaigns

  • Hands-on experience in a fast-paced production environment delivering video and interactive content, dynamic landing pages, mobile apps, personalized rich-media display ads, native and social creative

  • Support new business development efforts and RFP responses responsible for securing incremental business with clients like Walmart, Sam’s Club, CVS, ebay, Kohl’s, Staples, GameStop, and ASDA 

  • Key advisor in priority company initiatives spanning process improvement, technology, analytics, sales & account management, business process management, product development and marketing
     

Accomplishments:
Scaled the creative team from 45 to 100+ amazing team members which included the development of new specialized groups to support UX strategy, advanced interactive, mobile development and in-house video production capabilities resulting in increased innovation, expanded capabilities and revenue growth.


Pitched, developed, and executed new business initiatives for the Walmart Online Media Program, Sam’s Club In-Store Digital Signage network and ASDA content experience projects, resulting in Triad’s first international client in the UK.


Led the strategy, creative and interactive development of Addy Award winning multi-year campaigns for Pepsi/FritoLay “Be Snack Ready”, Purina “Pet Park” and SC Johnson “Right@Home” on Walmart.com, resulting in increased shopper engagement and in-store / online sales growth.

Head of Creative , Co-Founder | Blue Reef Digital
September 2001 - October 2008

  • Manage operations, creative staff, vendor partners and new business development efforts for startup creative agency focused on tourism, retail, healthcare, and lifestyle

  • Lead creative strategy and execution of video production, post-production and 360-degree video, 3D animation, interactive application design, live event production and web experiences for luxury, tourism, retail, healthcare, and tech startup clients

  • Develop the innovation roadmap and strategy for the development and testing of new creative offerings 
     

Accomplishments:
Recognized as “Small Business of the Year” in 2004 by the St. Petersburg Chamber of Commerce.


Awarded ADDY Best of the Bay for Interactive/Web, Telly Award for video and motion graphics, Flagler Award for Outstanding Tourism Marketing, Summit Creative Awards, and the Award of Excellence from the International Association of Business Communicators.
 

Developed and productized interactive 360º/VR and Video content for multiple clients through the adoption of emerging technologies from Apple and Adobe.

Continuous Learning

I am currently researching and advancing my knowledge in the following areas:

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  • Advanced AI Prompt Engineering for scalable marketing strategy development, content and creative asset automation/production

  • iOS Development for AR (ARKit) applications (leading into Apple VisionOS / Vision Pro use cases)

  • Automated video creation

  • LinkedIn
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