Motion Design
Firework Video Marketing
Firework
Project Overview
The Firework platform provides a turnkey solution for brands and retailers to showcase their products with the power of live video and shoppable features without relying on the closed-ecosystems of broad social media platforms.
I was tasked with developing several product and promotional videos for Firework to highlight new product features and promote the platform benefits through a variety of use cases including website content, social media posts, motion graphics explainers and trade-show motion graphics.
Strategy and Approach
Combined with existing brand and creative guidelines I developed visual and motion treatment that would translate well to a number of formats. Since frequent adjustments may be made to product information the solution also had to be easy to update but remain polished and kinetic. Using After Effects, Figma, Photoshop and Illustrator I created animation components that could be used across an array of videos.
Challenges
The rapid turnaround of revisions and new assets was accomplished by an optimized workflow within After Effects which took advantage of motion scripting and componentized modules.
